This featured article is brought to you by: Nicole Edwards, Digital Marketing Strategist

Have you ever attempted to have a heart-to-heart with Siri? 

It’s like trying to spoon a Roomba.

Training AI to do the heavy lifting in your marketing feels like an unnatural task. It’s learning a new language without having the benefit of a smile or a nod or even a shrug for context on the other end.

As a child of the 80s, I’ve got a healthy fear and skepticism about robots. If I learned anything from The Terminator, ultimately they eat you, take over your identity and turn the world into a vast wasteland of old broken laptop parts and unopened Twinkies.

And yet — AI is unavoidable. It’s already here. We’re already using it — and we’ve been training ‘the machine’ for years. It’s just that, now, we have a bit more freedom and access to experiment with it as a tool for learning, creating, and doing business more efficiently.

As a digital launch strategist, I’m also aware I’d be missing the boat if I ignored the tools being developed to make my work more streamlined. In fact, I’ve come to a place where I’ve ditched the fear of being replaced by machines; Instead, I’m evolving my creative process and aligning myself with tools that will make my life a whole heck of a lot easier!

7 ‘Heavy’ Marketing Tasks for Chat GPT – Done in 3 Days

Over the last 6 months, I’ve made using AI an intentional part of my organizing, planning, and content-creation process for all of my clients’ digital sales funnels. Chat GPT has become my project manager, junior copywriter, and research assistant in the process.

Here’s what I used it to help me do in the last 3 days alone (notice the emphasis on ‘help’):

1. Write 10 product descriptions
2. Generate a new Instagram Bio
3. Outline and draft THIS blog post
4. Copyedit 2 high-performing Facebook Ads
5. Research common pain points of my target audience
6. Create 2 solid Reels ideas with title, caption, and audio suggestions
7. Build a swipe file of Sales Page headline formulas and examples to use later

The list goes on.

Is Chat GPT a perfect tool? No.

Has it made developing funnel assets faster and more efficient for me? Yes.

As I work with clients to build out their digital assets, the Big Question I keep getting is: 

Can I really train Chat GPT to sound like me and cut my writing time down?

Like everyone else experimenting with the site, my first crack at Chat GPT produced lackluster results—generic, artificial output that I really couldn’t use. 

People were getting really excited about the specificity and rapid human-like responses, but nothing nailed the tone, cadence, or even vocabulary I was looking for.

After digging around on tools like TikTok and Instagram, and asking the source, itself—Chat GPT, two key strategies kept coming up: 

1. Give Chat GPT enough context.
2. Ask what it needs from me. 

(I’ll show you exactly what this looks like in a second.)

Once I started approaching prompts with these two criteria in mind, the game changed.

Like a kid in a candy store,  I got hooked on sampling prompts, “prompt engineering”, and asking Chat GPT to respond with follow-up questions. It’s like having that friend with all the answers.

How to Prompt Engineer for Chat GPT

This is the way I’ve been training it to sound like me and my clients as I build out sales funnels.

Be as specific as you can in your prompts. Vague prompts return robotic responses. 

⌦ Instead of asking: “Can you write a welcome email?…”

➪ Try…

“Shortly, I will ask you to write a welcome email to online business owners who just joined my email list. In your response, please include details about how to use the Free Launch Checklist they opted in for, along with information about who I am and how I can help them. This email should incorporate my humor and expertise, and create a human connection with my reader. Before you generate a response, ask me any questions you need to write this content with accuracy about my Free Checklist, the support I offer, and my brand’s tone and style of voice. Ready?”

ChatGPT will then acknowledge your prompt and start generating questions to juice up the content with unique elements of your voice and the relevant details of your offer.

Answer the questions all in the next prompt (same string), followed by:

➪ “Now, please generate a welcome email using my original prompt and my responses to your questions. “

Bam 🧨 

Use something like that (or copy, paste it, and make edits). You will have something to work with and further refine into your own.

How to Give Chat GPT Context for Better Results

You’ll notice, as you read through the prompt above, there are some important points of context I hit to get more specific results:

• Name your topic and the point/argument you want to make.
• Identify the goal of the content you’re creating (ex. “This email should motivate the reader to invest in their professional development. Use examples of common pain points facing my reader to help them see where they are struggling now.”)
• Be clear on the format. How many characters? Is it an ad or an email?
• Define the person you’re writing to. You can even dive further with Chat GPT by asking for your defined audience’s kay purchasing behaviors, hobbies, and demographics.

I promise: You won’t get perfect results right away…or ever, really. But, you will get a place to start, play, experiment, and polish.

Limitations of Chat GPT and How to Beat ‘The Machine’

Chat GPT can’t provide information beyond September 2021.

One major limitation is that it doesn’t have real-time access to world events or databases. This means it can’t provide information beyond September 2021, when it was last trained. So, you won’t get the latest and greatest info reflecting real-time events, but you can gather demographic data, info on past trends, ask for common goals and aspirations commonly associated with your target audience, or even conduct a competitor analysis.

Chat GPT has a loose relationship with facts.

Another significant limitation is that ChatGPT occasionally produces answers that are, simply put: BS. You will see some inaccurate responses and total gobblygook. This is because the model cannot possibly understand context or meaning in the same way a human does; it generates responses based on patterns it has learned during training. This is why giving it as much context as possible and fact-checking are so essential to getting better output.

All AI has an original source. Make sure you’re tracing back to it.

There is also a risk of publishing plagiarized work because these AI models are trained on vast amounts of data from the internet. This includes copyrighted material. However, it’s important to note that GPT-3 doesn’t directly copy and paste from its training data; it generates new text based on patterns it has learned. Yet, despite generating new text, these models can occasionally produce outputs that are remarkably similar to their training data, which could land you into some trouble. Rule of thumb: fact-check and know your sources.

4 Chat GPT Tips for Better Results (With Examples)

Knowing the limitations I listed above, there are a few key ways I’ve overcome them. In most cases, if I follow a few guidelines, I’m able to generate a decent draft with some juicy nuggets I can pull into a polished version of the asset I’m creating.

Here’s what I mean:

1. Don’t ask for more than one result per prompt. You can give loads of context, but keep your questions and requests limited to one per prompt. Start with one request for output. Provide feedback on the response and follow up with your next request for output.

Example:

Don’t: “Generate a welcome email and a sales email based on the following information: [Insert context]”

Do: “Act like a professional copywriter and write 10 different Facebook Ads options. Before you generate a response, ask me relevant questions to help you write these from several different angles, and so that the tone of the ads sounds like my brand.”

[Chat GPT provides questions]

[You provide answers]

[Chat GPT provides 10 different Facebook Ad versions of copy]

[Your possible follow-up request] “I like numbers 2, 5, and 7 because they best reflect the tone of my brand. Please write 5 more Facebook Ads using new angles, but the same tone of voice and energy level as numbers 2, 5, and 7. Go!”

2. Don’t use the term “sales” when you’re looking for results that actually sell. As soon as you describe something or tag it as “sales”, you’ll get output that sounds a lot like the script from a keynote speaker at a used car salesmen’s annual conference.

Example:

Don’t: “Generate a sales email to sell: [Insert Your Product/Service].”

Do: “Generate an email that promotes the core benefits of [Insert Your Product/Service]. This email should be no longer than 600 words. Before you generate this email, ask me any relevant questions you need answered about my product, my existing and target markets, and my brand values and tone of voice to create successful results. Go!”

3. Use Chat GPT to create your digital funnel assets in chunks. In many cases, if you ask it to create a fully developed asset in one prompt, you’re likely going to get basic bare-bones low-quality results. Instead, tackle sections of content, one at a time.

For example:

Don’t: “Act like a professional business coach and write a sales page for [Insert Your Product/Service]. My target client is [Insert Context]”

Do: “I’m going to build a long-form sales page to sell my service. Using the following outline, I am going to ask you to help me draft each section, one by one:

1. Hero with headline and name of program
2. Address where they are now
3. Show them what could be possible
4. Introduce your program formally
5. Features and benefits of my program
6. Short bio with coaching credentials
7. Testimonials

But before we start, what questions do you have for me?”

4. Rather than regenerating responses, ask Chat GPT for better results. Give feedback by clicking the thumbs up/thumbs down icons next to your results, leave a little review, and you’ll get a revised answer if you’re looking for an improvement.

Example:

Do: “I do not like this response because it sounds too cliche and goofy; however, I do like [the joke about the cat]. Before you generate a newly revised result, what questions do you need to be answered to make this sound more like my brand?”

5. Start a new “string” after 25 or so prompts. Something Chat GPT and I have in common? We putter out and lose focus during long conversations. I asked Chat GPT when a string of results typically starts to deteriorate and there was no definitive answer; You’ll notice it starts to forget the context you provided earlier in the string as you keep building and building upon your results, especially if you ask too many questions that go into too many different directions. When “the conversation” gets too hairy, start a new string with the last best and most complete result with your edits.

How To Build Chat GPT into Your Digital Sales Funnel Process

Here’s the hook: Learning ChatGPT, Jasper, Canva, or any AI takes patience and practice.

It’s something you fold into your process as you teach it to give you what you want. 

>> Get curious with it

>> Feed it details and context

>> Ask it the right questions and it becomes a tool for spurring ideas, organizing your thoughts, and building out some really great content.

Bottom line: you get what you put into it.

Let AI do the number-crunching, data-analyzing, competitor analysis, and email-sending. It will give you the space for sharing your ideas, imagination, human experience, and individuality.

Want to try this? Download my free Landing Page Lovechild Starter Kit. It’s a proven landing page template & accompanying Chat GPT prompts for completing each section! You’ll never have to start from scratch again and you’ll get some quick training on how to use AI as a junior copywriter.

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This featured article is brought to you by: Nicole Edwards, Digital Marketing Strategist

Nicole Edwards is a digital marketing strategist who helps entrepreneurs build out their online sales funnels and customer journeys. Through her work with hundreds of clients (including online biggies like Cupcake Queen Candace Nelson, Hilary Rushford, and Erika Lyremark), she’s spent the last 8 years working behind the scenes building six and seven-figure digital funnels while her houseplants wage a desperate fight for survival. 

Known as a ‘triple threat’, Nicole strategizes, writes, designs, and, if there’s a tech hiccup, she’ll fix it faster than you can say “Winter is Coming.” With a knack for turning chaos into cold hard cash, she’s like the Nicholas Cage of online marketing – a wildcard you can’t help but root for. Can’t keep your jade plant alive? Neither can Nicole Edwards. But she can sure breathe life into your business. Just ask her cats, or better yet, her clients.

As a creative studio, Nicole provides done for you services and done with you coaching where she helps other online business owners optimize their lead generation and digital sales funnels. She also works behind the scenes for a few select clients, creating new nurture and sales strategies, running their ads, designing their pages, and writing their sales copy.

>>>>>> Access Nicole’s FREE Landing Page Lovechild Starter Kit HERE. It’s a proven landing page template with accompanying Chat GPT prompts for completing each section! You’ll never have to start from scratch again and you’ll get some quick training on how to use AI as a junior copywriter. With this resource and the guidance from Nicole’s article, you’ll unlock using the power of AI strategically in your business! Get it fo’ free HERE!

Connect with Nicole on Instagram here. 

Head to Nicole’s website here to learn more.